Individuality is great!

That's why we've created our generous fit range, all in the latest fashions and styles. Generous fit offers a wider choice of sizes to choose from, plus added features like adjustable waist-bands. So children can finally enjoy fashion that suits them perfectly.

It's all about clever hidden details

The way our clothes fit us is very important. If something is too tight, or too long or too baggy, we don't feel our best. And it's exactly the same for kids. If clothes fit them properly, they'll feel more confident.

Our generous fit styles are cut with extra material for more comfort around the chest, waist, hips and thighs. Waistbands also have concealed adjustability, which allows trousers to be pulled in or out for a better fit. And of course, this gives your kids plenty of room to grow into their outfits so they can maximise wear.

Now it's easy to look good & feel great

And we haven't just considered the functional details. We know how important the latest fashions are for kids. So we've made sure our range is on-trend with key pieces that'll help build them a great wardrobe. Finally, children can enjoy fashion that suits them perfectly.